Prof Pierre Joubert, Prof Michael Goldman, Dr Sean McCoy, Prof Frikkie Herbst, Ms Adri Jonker, Prof Johan Strydom, Mr Hennie Visser, Mr Kosie de Villiers, Prof Peet Venter, Prof Mari Jansen van Rensbur
Inhaltsangabe
Part 1: Strategic marketing in context 1: The nature of strategic marketing 2: The southern African marketing environment Part 2: Marketing opportunity analysis 3: Identifying market opportunities 4: Developing market opportunities Part 3: Strategic marketing processes 5: Identifying and targeting attractive market segments 6: Marketing strategies in the life cycle 7: Product and service innovation 8: Branding and positioning Part 4: Strategic marketing implementation and control 9: The marketing plan 10: Implementation of marketing strategies 11: Marketing metrics Part 5: Contemporary issues in strategic marketing 12: Marketing: An ethical and sustainable approach
Part 1: Strategic marketing in context 1: The nature of strategic marketing 2: The southern African marketing environment Part 2: Marketing opportunity analysis 3: Identifying market opportunities 4: Developing market opportunities Part 3: Strategic marketing processes 5: Identifying and targeting attractive market segments 6: Marketing strategies in the life cycle 7: Product and service innovation 8: Branding and positioning Part 4: Strategic marketing implementation and control 9: The marketing plan 10: Implementation of marketing strategies 11: Marketing metrics Part 5: Contemporary issues in strategic marketing 12: Marketing: An ethical and sustainable approach
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