Thomas Fotiadis

Broschiertes Buch

Strategic Marketing for High Technology Products

An Integrated Approach

Beschreibung

This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context. It highlights and promotes the integrated f

Autor

Thomas Fotiadis is Associate Professor of Marketing and is Director of the Marketing Lab, Department of Production and Management Engineering, Democritus University of Thrace in Greece.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 208
• Erscheinungstermin: 14. August 2020
• Englisch
• Abmessung: 234mm x 156mm x 11mm
• Gewicht: 324g
• ISBN-13: 9780367591113
• ISBN-10: 0367591111
• Artikelnr.: 66487795