Strategic Marketing Management - Wilson, Richard M.S. (Loughborough University, UK); Gilligan, Colin; Hines, Tony
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Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing's core principles. This book also includes a lucid section on the challenging topic of management control, making it the only core textbook to cover every strategic stage of the marketing planning process so completely.

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Produktbeschreibung
Strategic Marketing Management earned its place as a classic textbook by building marketing strategy around a few simple questions. This immediately accessible structure has long made it the go-to textbook for intelligent marketing students that want to take a strategic view of marketing's core principles. This book also includes a lucid section on the challenging topic of management control, making it the only core textbook to cover every strategic stage of the marketing planning process so completely.
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Autorenporträt
Professor Richard M.S. Wilson, Emeritus Professor in the Business School and Visiting Professor in the Department of Information Science at Loughborough University UK. Colin Gilligan is Emeritus Professor of Marketing at Sheffield Hallam University, UK and Visiting Professor of Marketing at Newcastle Business School, UK. Tony Hines is Professor of Marketing at Manchester Metropolitan Business School, UK.