Strategic Marketing - Cravens, David W.; Piercy, Nigel F.
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A text and casebook discussing the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.

Produktbeschreibung
A text and casebook discussing the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing and the global economy.