Strategic Marketing - Kotler, Philip; Publishers, Vibrant
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Strategic Marketing by Philip Kotler Unlock the secrets to effective marketing with Philip Kotler's Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler's expertise illuminates the path to creating and executing strategies that stand out in today's competitive marketplace. In Strategic Marketing, you'll explore: -- Innovative Frameworks: Discover essential tools and models for developing robust marketing strategies. -- Practical Case Studies: Gain insights from…mehr

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Strategic Marketing by Philip Kotler Unlock the secrets to effective marketing with Philip Kotler's Strategic Marketing. Renowned as a cornerstone in marketing literature, this book offers a deep dive into the principles and practices that drive successful marketing strategies. Kotler's expertise illuminates the path to creating and executing strategies that stand out in today's competitive marketplace. In Strategic Marketing, you'll explore: -- Innovative Frameworks: Discover essential tools and models for developing robust marketing strategies. -- Practical Case Studies: Gain insights from real-world examples that demonstrate the application of key marketing concepts. -- Strategic Insights: Learn how to effectively analyze market dynamics and position your brand for success. -- Comprehensive Guidance: From market research to strategy implementation, Kotler provides actionable advice for marketers at every level. Perfect for marketing professionals, business leaders, and students alike, this book is your guide to mastering the art of strategic marketing and driving your business to new heights. Dive into Kotler's timeless wisdom and transform your marketing approach today.
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Autorenporträt
Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the "Father of Modern Marketing", his book Marketing Management is the most widely used marketing textbook in in the world.