Reffas Asmaa, M'hammdi Bouzina Aya

Strategic Mastery

Unveiling the X and O Theory in Public Procurement ¿ A Comparative Study of Algerian Contractors

• Broschiertes Buch

Produktbeschreibung

This book, "Strategic Frameworks for Competitive Advantage: Exploring the X and O Theory in Contrasting Marketing Approaches to Winning Public Contracts: Comparative Study of Two Algerian Contractors," delves into the strategic methodologies employed by private and public enterprises in securing public procurement contracts. Through the innovative lens of the X and O Theory, we analyze the proactive and aggressive strategies of the X Company type against the reactive and defensive approaches of the O Company type. Our comparative study focuses on two Algerian contractors - one private and one public. We explore their sourcing strategies, company presentations, quality assurance, partnerships, market intelligence, brand image, competitive strategies, financial management, marketing, and relationships. By categorizing these companies into subtypes such as XXO, XOX, and OOX, we provide a nuanced understanding of how different strategic blends impact their success in the competitive landscape of public procurement. This comprehensive analysis offers valuable insights for business leaders, strategists, and policymakers.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 80
• Erscheinungstermin: 11. Oktober 2024
• Englisch
• Abmessung: 220mm x 150mm x 5mm
• Gewicht: 137g
• ISBN-13: 9786207995288
• ISBN-10: 6207995287
• Artikelnr.: 72050728

Autorenporträt

Reffas Asmaa and Mhammedi Bouzina Aya, both with a background in architecture, are passionate about exploring how management principles can transform the architectural world. Dedicated to integrating strategic management practices into architectural projects, aiming to enhance efficiency, foster innovation, and drive success in this dynamic field.