Lear Scoth Wong Altamirano, Carlos Alberto Ríos Campos, Janeth Leticia Mora Zapater

STRATEGIC PLAN FOR THE IMPROVEMENT OF BUSINESS MANAGEMENT

OF A PERUVIAN COMPANY

• Broschiertes Buch

Produktbeschreibung

In this research with the title "Strategic plan for the improvement of business management of a company in Peru", the objective of this research is to propose whether a strategic plan will improve business management.The research was carried out through a descriptive - propositional design, given the business situation, the importance of planning and being strategic in the face of market competition, a questionnaire applied to a random sample of the company's workers was used. The instrument consists of 33 items divided into seven dimensions, three of strategic planning: Formulation - Planning, Implementation - Management and Evaluation - Control; and four commercial administrations: Identification, Organization, Execution and Control, categorized by the Likert scale. The reliability of the instrument was determined by Cronbach's alpha which yielded a result of 0.95.

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Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 56
• Erscheinungstermin: 19. April 2021
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 102g
• ISBN-13: 9786203638547
• ISBN-10: 6203638544
• Artikelnr.: 62064891

Autorenporträt

DOCENTES INVESTIGADORES Mg. Lear Scoth Wong Altamirano: Licenciado en Estadística. Maestro en Administración de Negocios. Perú.Dr. Carlos Alberto Rios Campos: Docente universitario. Investigador RENACYT. Doctor en Gestión Universitaria. Perú.Mg. Janeth Leticia Mora Zapater: Docente. Magister en Enseñanza del Inglés como idioma Extranjero. Ecuador.