Strategic planning: A representative study - Sappleton, Leonard;McClain, Briana
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This book outlines some of the major tools and techniques involved in business strategic planning, and further show how these techniques relate to the development of an actual strategic plan for a selected industry and specific public corporations. The aim of this text is to provide a working model for business managers, undergraduate and graduate students. While the numbers used in this study reflect those available for the selected corporations at the time (2022), the techniques and tools may be used to yield comparative numbers for other industries and corporations. The tables, figures and…mehr

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Produktbeschreibung
This book outlines some of the major tools and techniques involved in business strategic planning, and further show how these techniques relate to the development of an actual strategic plan for a selected industry and specific public corporations. The aim of this text is to provide a working model for business managers, undergraduate and graduate students. While the numbers used in this study reflect those available for the selected corporations at the time (2022), the techniques and tools may be used to yield comparative numbers for other industries and corporations. The tables, figures and analyses should yield insightful information for executives, managers and students, as well as the general reader.
Autorenporträt
Leonard ist ein pensionierter Berufsschullehrer, der sich in der Lebensversicherungsbranche auf Verkaufstraining und Verkaufsmanagement verlegt hat. Seine Managementerfahrung hat ihn dazu veranlasst, den Master in Business Administration zu machen. Er hat sein schriftstellerisches Handwerk stets weiterentwickelt und hat bereits einige Bücher auf Amazon Kindle veröffentlicht.