Strategic Planning for an Agroindustrial Association - Mendes de Souza, Gabriel;Lins Rodrigues, Ravenna
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This present book has as its general objective the elaboration of a long-term strategic planning for Carimbu, an association located in Sumé, Paraiba State, Brazil, which operates in the production of final agro-industrial products derived from umbu. In view of this, during the course of the work, diagnoses of the internal and external environment were made, the formulation of strategic objectives, corporate and functional strategies, and action plans to achieve the established objectives by using the 5W2H tool, and control to verify whether the strategic objectives are being successfully achieved.…mehr

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Produktbeschreibung
This present book has as its general objective the elaboration of a long-term strategic planning for Carimbu, an association located in Sumé, Paraiba State, Brazil, which operates in the production of final agro-industrial products derived from umbu. In view of this, during the course of the work, diagnoses of the internal and external environment were made, the formulation of strategic objectives, corporate and functional strategies, and action plans to achieve the established objectives by using the 5W2H tool, and control to verify whether the strategic objectives are being successfully achieved.
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Autorenporträt
Gabriel Mendes de Souza ist Produktionsingenieur, hat seinen Abschluss an der Bundesuniversität von Campina Grande gemacht und wurde bei der Durchführung dieser Arbeit von Professor Cecir Barbosa de Almeida Farias betreut.