Strategic planning in logistics and business development - Gonzalez Muñoz, Verónica Alejandra
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Strategic planning is used as a mechanism for commercial and productive development by organizations. Therefore, it becomes a control mechanism for the development of commercial and productive standards, making this tool a mechanism of recognition of what the market can inform and thus, of the commercial opportunities to exploit. This book exemplifies, through market research, the way in which the competitive development of micro-businesses can be planned, especially in sectors such as logistics and direct customer service.

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Produktbeschreibung
Strategic planning is used as a mechanism for commercial and productive development by organizations. Therefore, it becomes a control mechanism for the development of commercial and productive standards, making this tool a mechanism of recognition of what the market can inform and thus, of the commercial opportunities to exploit. This book exemplifies, through market research, the way in which the competitive development of micro-businesses can be planned, especially in sectors such as logistics and direct customer service.
Autorenporträt
PhD in Senior Management with postdoctorate at the University of Murcia Spain (2019). Specialist in organizational development with 18 years in the public sector in Mexico. Author of 18 texts of applied research on personnel administration, human resources and organizational development studies. She is currently an academic at the Universidad Veracruzana.