Strategic Planning Systems in Hospitality and Tourism - Phillips, P. A.; Moutinho, L.
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With the trend toward an increasingly global economy, strategic planning is an active area of research. However, little attention has been paid to strategic planning in hospitality and tourism. This book fills the gap. It demonstrates, using international examples and detailed case studies, how the concepts, tools, and techniques of the strategic planning process can be applied to hospitality and tourism management. It examines the entire process at both the corporate and strategic business unit level and contains the latest empirical research, integrating theory with practice. The authors…mehr

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Produktbeschreibung
With the trend toward an increasingly global economy, strategic planning is an active area of research. However, little attention has been paid to strategic planning in hospitality and tourism. This book fills the gap. It demonstrates, using international examples and detailed case studies, how the concepts, tools, and techniques of the strategic planning process can be applied to hospitality and tourism management. It examines the entire process at both the corporate and strategic business unit level and contains the latest empirical research, integrating theory with practice. The authors also discuss two diagnostic tools they have developed to measure efficiency, the strategic planning index (SPI) and the marketing planning index (MPI).
Autorenporträt
Luiz Moutinho is the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 26 years, and has held posts at the University of Wales College of Cardiff, Cleveland State University, Northern Arizona University, and California State University. He has also held Visiting Professorship positions in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia, and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being on the Editorial Boards of another 45 international academic journals. His areas of research interest encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behavior, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho's academic research are related to modelling processes of consumer behavior. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking and supermarket patronage. The testing of these models has been based on the application of many different statistical, computer and mathematical modelling techniques. He has over 140 articles published in refereed academic journals, 27 books, more than 6,800 academic citations, an h-index of 40, and an i10-index of 125.