P. A. Phillips, L. Moutinho

Gebundenes Buch

Strategic Planning Systems in Hospitality and Tourism

Beschreibung

Managers practice in a constantly changing environment, creating the need for effective strategic planning. However, to date the importance of strategic planning to hospitality and tourism has not been the subject of detailed empirical academic research. This book fills that gap. It contains the latest research which integrates theory with practice, including two new diagnostic tools developed by the authors, the Strategic Planning Index (SPI) and Marketing Planning Index (MPI). The tourism and hospitality industry is examined from a strategic perspective, including case illustrations and detailed studies of two major hotel groups, along with the relevance of the strategic planning process. The book goes on to describe strategic planning systems, at both the corporate and business unit level. International examples are used to demonstrate how these concepts and techniques can be incorporated into the design and implementation of effective strategic planning systems, in order to improve performance in hospitality and tourism organisations. This book is essential reading for senior undergraduate and postgraduate students, researchers, practitioners and consultants in management and business studies, hospitality and tourism.

Autor

Luiz Moutinho is the Foundation Chair of Marketing at the Adam Smith Business School, University of Glasgow, Scotland. He completed his PhD at the University of Sheffield in 1982. He has been a Full Professor for 26 years, and has held posts at the University of Wales College of Cardiff, Cleveland State University, Northern Arizona University, and California State University. He has also held Visiting Professorship positions in China, Lithuania, Austria, New Zealand, Denmark, Slovenia, Portugal, Hungary, Taiwan, Brazil, Colombia, and Cyprus. He is the Founding Editor-in-Chief of the Journal of Modelling in Management (JM2) and has another 4 Associate Editorships as well as being on the Editorial Boards of another 45 international academic journals. His areas of research interest encompass bio-marketing, neuroscience in marketing, evolutionary algorithms, human-computer interaction, the use of artificial neural networks in marketing, modelling consumer behavior, marketing futurecast and tourism and marketing. Other primary areas of Professor Moutinho's academic research are related to modelling processes of consumer behavior. He has developed a number of conceptual models over the years in areas such as tourism destination decision processes, automated banking and supermarket patronage. The testing of these models has been based on the application of many different statistical, computer and mathematical modelling techniques. He has over 140 articles published in refereed academic journals, 27 books, more than 6,800 academic citations, an h-index of 40, and an i10-index of 125.

Produktdetails

• Strategic Planning
• Verlag: CABI Publishing / GB Gardners Books
• Seitenzahl: 224
• Erscheinungstermin: 1. September 1998
• Englisch
• Abmessung: 242mm x 161mm x 19mm
• Gewicht: 494g
• ISBN-13: 9780851992860
• ISBN-10: 0851992862
• Artikelnr.: 22241504