Gary May

Broschiertes Buch

Strategic Planning

Fundamentals for Small Business

Beschreibung

This book explains how small-business owners and managers can use strategic planning to gain a competitive edge, earn higher profits, and increase personal satisfaction. Here is the mantra for the small business person that is the theme of this book: Be focused, be different, and be better.
May provides simple models and practical illustrations to guide the small-business planning team through the basics of the strategic-planning process. With strategic planning, you can control your destiny and guide your business toward profitable achievement of your vision.

Autor

Dr. Gary L. May is currently Professor of Management in the College of Business at Clayton State University, a senior unit of the University System of Georgia. He developed the communication and leadership course for the MBA program, which includes extensive coaching on the design and delivery of effective problem-solution persuasive presentations. Previously, he was a Senior Vice President and Chief Learning Of cer for Millbrook Distribution Services, a division of McKesson Corporation. May holds a Business Administration degree from Duke University and a Masters and PhD in Human Resource Development from Georgia State University. He also has been published in many distinctive journals, and has received numerous teaching awards such as the university's Alice Smith Faculty Award for Teaching Excellence, the university's highest faculty honor.

Produktdetails

• Entrepreneurship and Small Business Management Collection
• Verlag: Business Expert Press / McGraw-Hill Professional
• Seitenzahl: 88
• Erscheinungstermin: 1. April 2010
• Englisch
• Abmessung: 229mm x 152mm x 5mm
• Gewicht: 146g
• ISBN-13: 9781606490860
• ISBN-10: 1606490869
• Artikelnr.: 29603806