Andere Kunden interessierten sich auch für
![The Economics of Values-Based Organisations]( "The Economics of Values-Based Organisations")
The Economics of Values-Based Organisations65,99 €![Management of International Institutions and NGOs]( "Management of International Institutions and NGOs")
Management of International Institutions and NGOs92,99 €![Pricing and Performance of Initial Public Offerings in the United States]( "Pricing and Performance of Initial Public Offerings in the United States")
Pricing and Performance of Initial Public Offerings in the United States69,99 €![The Pricing and Revenue Management of Services]( "The Pricing and Revenue Management of Services")
The Pricing and Revenue Management of Services69,99 €![Marketing Public Policy]( "Marketing Public Policy")
Marketing Public Policy61,99 €![The Cores of Strategic Management]( "The Cores of Strategic Management")
The Cores of Strategic Management59,99 €![The Instinct of Workmanship and the State of the Industrial Arts]( "The Instinct of Workmanship and the State of the Industrial Arts")
The Instinct of Workmanship and the State of the Industrial Arts70,99 €
With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding, the issue of pricing is paramount to success in the arts industry, yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts? Arts managers, whether working in the performing arts, museums or festivals, and whether in the commercial, non-profit, or state sector, need to make informed decisions on the prices they set. This accessible text provides the first concise, practical, non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing, this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.