Ronald L Kerber, Timothy M Laseter

Strategic Product Creation

Deliver Customer Satisfaction from Every Level of Your Company

• Gebundenes Buch

Produktbeschreibung

Create and market the right product-fast Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank. * Provides not only practical experience, but a solid conceptual framework for developing your own product creation model * Highlights seven principles of effective product creation * Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM * Includes key questions and milestone decision issues from each stage of the product creation process * Covers both short- and long-term strategies, coupled with suggestions for advanced technology * Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas * Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation * Addresses sensitive issues of branding and intellectual property rights

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Produktdetails

• Verlag: McGraw Hill LLC
• Seitenzahl: 336
• Erscheinungstermin: 23. Januar 2007
• Englisch
• Abmessung: 237mm x 162mm x 31mm
• Gewicht: 626g
• ISBN-13: 9780071486552
• ISBN-10: 0071486550
• Artikelnr.: 21341963

Autorenporträt

Ronald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense.

Inhaltsangabe

Introduction
Chapter 1: Internet and Affiliate Marketing Basics
Chapter 2: Basic Hardware and Software Components
Chapter 3: Basic Business Set-Up
Chapter 4: Identify an Idea with Profit Potential
Chapter 5: Identify Your Competitors
Chapter 6: Determine Your profit Potential
Chapter 7: Find Merchants with Affiliate Programs
Chapter 8: Choose the Best Programs with the Best Products
Chapter 9: Diversify or Die
Chapter 10: Plan and Build Your Site
Chapter 11: Write Compelling Product Endorsements
Chapter 12: Turn "Clicks" into Customers
Chapter 13: Market Your Site
Chapter 14: Manage Your Business
Chapter 15: Evaluate Your Site's Performance
Chapter 16: Grow Your Business