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Strategic Propositions: Observations on Smart and Not-So-Smart Marketing, and Why it Should Matter to Growing Companies - Palomino, Jose
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Strategic propositions observes the process of formulating ideas to bringing those ideas to market. Jose Palomino shares what tactics work well and what strategies fall flat. With specific examples and stories gathered throughout the last decade, the value of other's experiences can make a huge difference in how small and large companies grow.

Produktbeschreibung
Strategic propositions observes the process of formulating ideas to bringing those ideas to market. Jose Palomino shares what tactics work well and what strategies fall flat. With specific examples and stories gathered throughout the last decade, the value of other's experiences can make a huge difference in how small and large companies grow.