Anne Gregory, Paul Willis

Strategic Public Relations Leadership

• Broschiertes Buch

Produktbeschreibung

Public relations is operating in an increasingly challenging and complex environment. A multitude of pressures from both outside and within the organization means that public relations professionals need to be able to clearly articulate and demonstrate their own contribution to the organizational effectiveness of their place of work. This short textbook provides aspiring public relations professionals with a framework to do this, as well as a checklist of essential capabilities which they must acquire and exhibit if they are to operate at the highest levels of any organization.

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 164
• Erscheinungstermin: 20. Juni 2013
• Englisch
• Abmessung: 233mm x 154mm x 17mm
• Gewicht: 284g
• ISBN-13: 9780415667951
• ISBN-10: 041566795X
• Artikelnr.: 32729661

Inhaltsangabe

1. Introduction Part I: The Strategic Contribution of Public Relations 2. A
Public Relations View of the Organization 3. Leadership and Public
Relations 4. Supporting the Chief Executive 5. A New Model of Strategic
Public Relations Part II: The Pre-Occupations of Public Relations Leaders
6. Contextual Intelligence 7. Valuing Values 8. The Business of Ethics 9.
Enacting the Role Part III: The Responsibilities of Public Relations
Leaders 10. The Planner 11. The Catalyst 12. The Expert Technician 13. The
Internal Educator 14. The Consultant 15. Public Relations at the Edge

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1. Introduction 2. A public relations view of the organisation 3. Leadership and public relations 4. Supporting the CEO 5. A strategic model of public relations' contribution 6. Contextual intelligence 7. Values-based leadership 8. The business of ethics 9. Enacting the role 10. The planner 11. The catalyst 12. The expert technician 13. The internal educator 14. The consultant 15. Continuity amid crisis and change