Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.
Develop a proactive approach to reputation management using this guide to equip you with the insights and strategies needed to navigate and protect your organization's most valuable asset.
Amanda Coleman, based in Manchester, UK, is a crisis communication consultant and Director and founder of crisis communication consultancy Amanda Coleman Communication Ltd. With over 20 years experience in emergency services communication, she is a fellow of both the Chartered Institute of Public Relations (CIPR) and The Public Relations and Communications Association (PRCA). She is an advisor for the Resilience Advisors Network, a Senior Associate of the Centre for Crisis and Risk Communication and the Chair of the UK's Emergency Planning Society Communication Professional Working Group. She is the author of Everyday Communication Strategies, published by Kogan Page
Inhaltsangabe
Chapter 01: Reputation what is it and how can we manage it?; Chapter 02: Building a positive reputation what does it take?; Chapter 03: Improving a reputation under threat; Chapter 04: Can you rescue a bad reputation?; Chapter 05: What are the challenges to effective reputation management?; Chapter 06: Recognising when an issue becomes a crisis; Chapter 07: Strategies and approaches to address a crisis in reputation; Chapter 08: A matter of ethics; Chapter 09: Post crisis reputation recovery; Chapter 10: The future of reputation management;
Chapter 01: Reputation what is it and how can we manage it?; Chapter 02: Building a positive reputation what does it take?; Chapter 03: Improving a reputation under threat; Chapter 04: Can you rescue a bad reputation?; Chapter 05: What are the challenges to effective reputation management?; Chapter 06: Recognising when an issue becomes a crisis; Chapter 07: Strategies and approaches to address a crisis in reputation; Chapter 08: A matter of ethics; Chapter 09: Post crisis reputation recovery; Chapter 10: The future of reputation management;
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