Georg August Krentzel

Strategic Shopper Marketing

Driving Shopper Conversion by Connecting the Route to Purchase with the Route to Market

• Broschiertes Buch

Produktbeschreibung

Strategic Shopper Marketing provides a uniquely strategic perspective on the "anything, anywhere, anytime" retail revolution.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 184
• Erscheinungstermin: 29. Juni 2020
• Englisch
• Abmessung: 246mm x 174mm x 11mm
• Gewicht: 331g
• ISBN-13: 9780367192587
• ISBN-10: 0367192586
• Artikelnr.: 59357982

Autorenporträt

Georg August Krentzel is an expert in sales and distribution, marketing and shopper strategies with a PhD from the University of Economics and Business of Vienna. He is a former editor of the Bonnier Management Handbook in Sweden and author of books on international management and shopper marketing, as well as various articles.