Strategic Supply Chain Alignment
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This text presents material on next-generation thinking about the management of the supply chain. Based on the strategic alignment model, it shows how external market dynamics, the firm's strategic response and internal capability must be aligned to give competitive advantage.
Strategic Supply Chain Alignment brings together for the first time the world's leading logistics professionals, management consultants and academics to offer their insights and experiences on the latest supply chain management techniques. This collection of previously unpublished material offers the reader a unique…mehr

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Produktbeschreibung
This text presents material on next-generation thinking about the management of the supply chain. Based on the strategic alignment model, it shows how external market dynamics, the firm's strategic response and internal capability must be aligned to give competitive advantage.
Strategic Supply Chain Alignment brings together for the first time the world's leading logistics professionals, management consultants and academics to offer their insights and experiences on the latest supply chain management techniques. This collection of previously unpublished material offers the reader a unique opportunity to identify the hot issues, discover emerging strategies and uncover key industry and market perspectives.
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Autorenporträt
Dr John Gattorna recently retired after 6 years building and leading Accenture's Supply Chain Practice in Southern Asia, and was one of the firm's most respected thought leaders. Previously, he ran his own consulting firm for over a decade, specialising in marketing, logistics, and channels strategy, servicing an international clientele. John is generally regarded as one of the world's leading thinkers in the supply chain arena, and is also much sought after as a speaker on the international conference circuit. John has authored/co-authored 10 books and numerous articles on marketing, marketing planning, channels strategy, logistics, and supply chain management. His most recent book, co-authored with Andrew Berger, Supply Chain Cybermastery, was released at the height of the eCommerce era in 2001, and has since been translated into Chinese. His previous book, Strategic Supply Chain Alignment, published in 1998, brought a behavioral dimension to the task of building high performance supply chains. This book has since been translated into Japanese and will shortly be published in Chinese. Although John originally came from industry he has a strong academic background, and has taught on undergraduate, graduate, and senior executive programs at the University of New South Wales and Macquarie University in Sydney; Oxford University; and Cranfield University in the UK. He is currently Visiting Professor in Supply Chain Management at Cranfield. Outside of an intense interest in supply chains John is active in voluntary work, and when time permits indulges in his other passion, golf, at The Australian in Sydney, where his handicap is on the way down.