Alexandra Mckay

Strategic Sustainability

Why it matters to your business and how to make it happen

• Broschiertes Buch

Produktbeschreibung

In many businesses sustainability is one person's passion and responsibility. A large part of their job becomes selling sustainability to other people in the business. Strategic Sustainability offers arguments, information and tactics will help that person get the buy-in they need to move sustainability forward in their business. Strategic Sustainability: . Sets out why sustainability matters to businesses - the benefits to you and your stakeholders . Shows how to identify the biggest issues, impacts and wins for your business . Helps you identify the resources you will need to put sustainability at the heart of your business . Outlines key reasons why businesses that are not multinationals should take action on sustainability, and how to do it . Looks in detail at how to integrate sustainability with business strategy and mission. Sustainability is of strategic importance to a business. This book makes an airtight case for why action is essential and how sustainability can help a business not only survive but thrive in competitive marketplaces.

Produktdetails

• Verlag: Routledge
• Seitenzahl: 62
• Erscheinungstermin: 27. Mai 2013
• Englisch
• Abmessung: 210mm x 148mm x 4mm
• Gewicht: 104g
• ISBN-13: 9781909293540
• ISBN-10: 1909293547
• Artikelnr.: 38518259

Autorenporträt

Alexandra McKay

Inhaltsangabe

1. Why sustainability matters to your business2. Identifying your material
issues3. Identify resources 4. Issues you may look at - and how to link
them to your business 5. How to make it happen 6. Common arguments
ConclusionAppendix A: Case study - Yearsley GroupAppendix B: Building a
business caseResources