Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.
Design and execute a competitive strategy for your organization that ensures that value creation is focused on the customer segments most integral to business success.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Rupert Morrison is an industry leader and entrepreneur in data-driven business. He is the founder and CEO of Arahi and was previously the CEO and co-founder of Concentra Analytics. He is the author of Data-Driven Organizational Design and Organizational Planning and Analysis, both published by Kogan Page, and is based in London, UK. Jon Andrew is co-founder of Arahi. He has over 30 years' experience in value creation, working alongside CEOs and management teams, and is based in London, UK.
Inhaltsangabe
Section ONE: INTRODUCTION; Chapter 01.1: Data Driven Value Creation; Chapter 01.2: Challenges; Chapter 01.3: Core foundations and methods; Section TWO: DIAGNOSE TODAY AND DESIGN TOMORROW; Chapter 02.1: Introduction; Chapter 02.2: Value factors; Chapter 02.3: How to segment and target customers; Chapter 02.4: How to understand your competitor landscape; Chapter 02.5: The Value Chain System (VCS); Chapter 02.6: Integrated strategy; Section THREE: DRAW THE PLAN; Chapter 03.1: Introduction; Chapter 03.2: Risk and challenge management; Chapter 03.3: Objectives milestones, measures and dependencies; Chapter 03.4: The Plan on a Page (POAP); Section FOUR: DELIVER THE PLAN WITH THE SUPPORT OF DATA; Chapter 04.1: Introduction; Chapter 04.2: Action management (board and meeting packs); Chapter 04.3: Forums and meetings; Chapter 04.4: Getting things done in a team; Section FIVE: USING DATA; Chapter 05.1: Master data management; Chapter 05.2: Data collection and calculations; Chapter 05.3: Answer the 'why?' understanding causality through leading and lagging indicators; Section SIX: BRING IT ALL TOGETHER; Chapter 06.1: Continual maintenance of your value landscape your Fourth Road Bridge
Section ONE: INTRODUCTION; Chapter 01.1: Data Driven Value Creation; Chapter 01.2: Challenges; Chapter 01.3: Core foundations and methods; Section TWO: DIAGNOSE TODAY AND DESIGN TOMORROW; Chapter 02.1: Introduction; Chapter 02.2: Value factors; Chapter 02.3: How to segment and target customers; Chapter 02.4: How to understand your competitor landscape; Chapter 02.5: The Value Chain System (VCS); Chapter 02.6: Integrated strategy; Section THREE: DRAW THE PLAN; Chapter 03.1: Introduction; Chapter 03.2: Risk and challenge management; Chapter 03.3: Objectives milestones, measures and dependencies; Chapter 03.4: The Plan on a Page (POAP); Section FOUR: DELIVER THE PLAN WITH THE SUPPORT OF DATA; Chapter 04.1: Introduction; Chapter 04.2: Action management (board and meeting packs); Chapter 04.3: Forums and meetings; Chapter 04.4: Getting things done in a team; Section FIVE: USING DATA; Chapter 05.1: Master data management; Chapter 05.2: Data collection and calculations; Chapter 05.3: Answer the 'why?' understanding causality through leading and lagging indicators; Section SIX: BRING IT ALL TOGETHER; Chapter 06.1: Continual maintenance of your value landscape your Fourth Road Bridge
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