Torrey Podmajersky

Broschiertes Buch

Strategic Writing for UX

Drive Engagement, Conversion, and Retention with Every Word

Beschreibung

When you depend on users to perform specific actions, like buying tickets, well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, youâ ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.

Autor

Torrey Podmajersky is a UX content strategy consultant, formerly the head of content strategy at OfferUp. She has written inclusive, accessible consumer experiences for Google, OfferUp, Xbox, Microsoft account, Windows apps, privacy, and Microsoft education related experiences. Torrey has a Bachelor's degree in Physics from UW, a Masters in Curriculum & Instruction from Seattle University, and has done freelance fiction writing, home health care work, foster parenting, high-power rocketry, marketing communications, and physical product design. This incredible range of experience helps her empathize with a broad range of web and app users.

Produktdetails

• Verlag: O'Reilly Media
• Seitenzahl: 176
• Erscheinungstermin: 28. Juni 2019
• Englisch
• Abmessung: 228mm x 153mm x 12mm
• Gewicht: 348g
• ISBN-13: 9781492049395
• ISBN-10: 1492049395
• Artikelnr.: 55387588