Strategic Writing - Marsh, Charles (University of Kansas, USA); Guth, David W. (University of Kansas, USA.); Short, Bonnie Poovey
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This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, it is ideally suited for online courses.

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Produktbeschreibung
This practical, multidisciplinary text teaches public relations and media writing with concise instructions for more than 40 types of documents. An essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, it is ideally suited for online courses.
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Autorenporträt
Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric. David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history. Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.