Angie Hendershot (USA The University of Kansas), Lisa Loewen (USA The University of Kansas), Charles Marsh

Broschiertes Buch

Strategic Writing

Multimedia Writing for Public Relations, Advertising and More

Beschreibung

Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.

Autor

Angie Hendershot is Professor of the Practice in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA. Lisa Loewen is Lecturer in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA. Charles Marsh is Professor Emeritus of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric. David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history. Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.

Produktdetails

• Verlag: Taylor & Francis Ltd
• 6 ed
• Seitenzahl: 352
• Erscheinungstermin: 19. März 2024
• Englisch
• Abmessung: 253mm x 177mm x 16mm
• Gewicht: 732g
• ISBN-13: 9781032461069
• ISBN-10: 1032461063
• Artikelnr.: 69484411