Strategies Adopted for Flower Commercialization in Central Kashmir - Ayaz, Junaid;Bhat, Zahoor Ahmad;Ayaz, Ubaid
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Floriculture is fast emerging and highly competitive industry and its growth in Indian floriculture has been phenomenal since last 15 years. There is a need to consolidate the gains made so far by investing in critical areas to make further sustainable long term growth in floriculture sector. This book will increase the level of understanding of different approaches used by flower grower of Central Kashmir for commercial purpose with special focus on Production, Transportation and Marketing strategies.

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Produktbeschreibung
Floriculture is fast emerging and highly competitive industry and its growth in Indian floriculture has been phenomenal since last 15 years. There is a need to consolidate the gains made so far by investing in critical areas to make further sustainable long term growth in floriculture sector. This book will increase the level of understanding of different approaches used by flower grower of Central Kashmir for commercial purpose with special focus on Production, Transportation and Marketing strategies.
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Autorenporträt
Junaid Ayaz sta attualmente svolgendo un dottorato di ricerca presso la Divisione di Estensione dell'Agricoltura e Comunicazione della SKUAST-Kashmir. È autore di numerose ricerche, recensioni e articoli divulgativi.