Strategies, mission, vision, goals
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Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Berlin, language: English, abstract: The challenge of planning, steering and controlling all activities of a company requires a widerange of decisions made by the management. Management itself can be divided into threesubcategories: normative management, strategic management and operative management withstrategic management linking normative and operative management.Subject of this paper is the explanation of the impact of normative manageme...
Seminar paper from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, University of Applied Sciences Berlin, language: English, abstract: The challenge of planning, steering and controlling all activities of a company requires a widerange of decisions made by the management. Management itself can be divided into threesubcategories: normative management, strategic management and operative management withstrategic management linking normative and operative management.Subject of this paper is the explanation of the impact of normative management on the strategicorientation of a company with focus on the importance of a mature vision, mission and goals.
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