A hotly-anticipated new textbook brings strategy up-to-date with a fresh and vibrant approach.
Table of contents:
Preface Guided Tour Acknowledgements Part One: An Introduction to Strategy 1. The Concept of Strategy 2. Strategy and Organization Part Two: Economic Analysis for Strategic Decisions 3. The Microeconomics of Strategy 4. The Macroeconomics of Strategy 5. Industry Analysis and Competitive Strategy Part Three: Strategy Analysis 6. Competitive Strategy: the Analysis of Strategic Position 7. Competitive Strategy: the Analysis of Strategic Capability 8. Competitive Strategy: moving from theory to practice 9. Corporate Strategy: Adding Value in Multi-Business Firms 10. Corporate Strategy: Mergers, Acquisitions and Strategic Alliances 11. Global Strategies and International Advantage 12. Strategy in the New Economy Part Four: Strategy and Practice 13. Process Analysis for Strategic Decisions 14. Risk ,Uncertainty and Strategy 15. Managing Strategic Change 16. Strategy and the Learning Organization 17. Corporate Governance Part Five: Strategy as System 18. Analysing and measuring strategic performance 19. Knowledge, information and innovation strategy 20. Total quality, customer value and process impacts 21. Managing business value as a system: value creation from a systems perspective Challenges in strategy: Final thoughts and Postscript Case Study Section These end of chapter cases feature in BOTH the text only and text and cases version and are 1-6 pages in length. 1. The Harder Hard Sell: The new challenges facing the advertising industry 2. Made in Japan: How Japan is competing with low-cost Chinese competitors 3. The Novotel Value Chain: How a hotel chain develops its competitive advantages 4. Mobile Telephone and the move from 2G to 3G: new technology in communications 5. Dell: analysing the supply chain 6. Brand extension with Jacuzzi: how firms such as Dior extend their product range 7. Stelios Haji Ioannou: Entrepreneurship at easyjet 8. Old Dogs, New tricks: the need for focus in large conglomerates 9. Disney: The battle for the Magic Kingdom: Comcast's bid to acquire Disney 10. International law firms: getting the right global balance 11. How good is Google: the challenges faced by the search engine 12. Browser Wars: Netscape's new Gecko browser challenges Microsoft 13. Freud Finance and Folly: human intuition and risk 14. Decisions Risk and Uncertainty: A historical case shows how Kodak and Polaroid demonstrate game theory in practice 15. How to manage a dream factory: the management challenges in media and entertainment 16. Future learning: conflicts in strategy 17. Disney: The case against Michael Eisner- corporate governance issues 18. Continental Household Mortgage Co: a finance company develops its strategy 19. Proctor and Gamble: How Durk Jager, CEO, wants to turn P+G into a innovative company 20. Wasting Disease: quality crisis in healthcare 21. 'Oh, the joy of the journey' - Anita Roddick on social responsibility at Body Shop Additional Case Studies. These additional longer (8-12 pages) cases are included in the Text and Cases edition, and often feature financial data. 1. Core competence at NEC and GTE 2. Honda A and B 3. Phil Knight: managing Nike's transformation 4. Finland and Nokia 5. Rockware 6. EasyJet 7. Hewlett-Packard: Creating a virtual supply chain 8. Canon: competing on capabilities 9. LVMH managing the multi-brand conglomerate 10. HSBC migrating for value 11. The house that Branson built: Virgin's entry into the new millennium 12. Rank Xerox: global transfer of best practices 13. Cola wars in China: the future is here 14. The Leo Burnett Company Ltd. virtual team management 15. The Formula 1 Constructors 16. Ferrari: Transforming the Prancing Horse 17. IKEA culture as competitive advantage 18. BSkyB embracing the digital revolution 19. Battle for critical mass in the UK mobile communications industry 20. Low cost airlines 21. Diageo: From Beds, to Burgers, to Booze - Grand Metropolitan and the creation of a drinks giant 22. The hostile bid for blue circle 23. BA profits in flight 24. House of Townend: Electronic commerce opportunities in the UK wine trade 25. Shell Shock: why do good companies do bad things? 26. Abrakebabra: Surviving the franchisee revolt 27. Creyf: David against Goliath in the European temping industry 28. Strategy and performance management at DSM 29. Gatetrade.com: The making of the first Nordic B2B market place 30. Strategic groups in consulting firms
Table of contents:
Preface Guided Tour Acknowledgements Part One: An Introduction to Strategy 1. The Concept of Strategy 2. Strategy and Organization Part Two: Economic Analysis for Strategic Decisions 3. The Microeconomics of Strategy 4. The Macroeconomics of Strategy 5. Industry Analysis and Competitive Strategy Part Three: Strategy Analysis 6. Competitive Strategy: the Analysis of Strategic Position 7. Competitive Strategy: the Analysis of Strategic Capability 8. Competitive Strategy: moving from theory to practice 9. Corporate Strategy: Adding Value in Multi-Business Firms 10. Corporate Strategy: Mergers, Acquisitions and Strategic Alliances 11. Global Strategies and International Advantage 12. Strategy in the New Economy Part Four: Strategy and Practice 13. Process Analysis for Strategic Decisions 14. Risk ,Uncertainty and Strategy 15. Managing Strategic Change 16. Strategy and the Learning Organization 17. Corporate Governance Part Five: Strategy as System 18. Analysing and measuring strategic performance 19. Knowledge, information and innovation strategy 20. Total quality, customer value and process impacts 21. Managing business value as a system: value creation from a systems perspective Challenges in strategy: Final thoughts and Postscript Case Study Section These end of chapter cases feature in BOTH the text only and text and cases version and are 1-6 pages in length. 1. The Harder Hard Sell: The new challenges facing the advertising industry 2. Made in Japan: How Japan is competing with low-cost Chinese competitors 3. The Novotel Value Chain: How a hotel chain develops its competitive advantages 4. Mobile Telephone and the move from 2G to 3G: new technology in communications 5. Dell: analysing the supply chain 6. Brand extension with Jacuzzi: how firms such as Dior extend their product range 7. Stelios Haji Ioannou: Entrepreneurship at easyjet 8. Old Dogs, New tricks: the need for focus in large conglomerates 9. Disney: The battle for the Magic Kingdom: Comcast's bid to acquire Disney 10. International law firms: getting the right global balance 11. How good is Google: the challenges faced by the search engine 12. Browser Wars: Netscape's new Gecko browser challenges Microsoft 13. Freud Finance and Folly: human intuition and risk 14. Decisions Risk and Uncertainty: A historical case shows how Kodak and Polaroid demonstrate game theory in practice 15. How to manage a dream factory: the management challenges in media and entertainment 16. Future learning: conflicts in strategy 17. Disney: The case against Michael Eisner- corporate governance issues 18. Continental Household Mortgage Co: a finance company develops its strategy 19. Proctor and Gamble: How Durk Jager, CEO, wants to turn P+G into a innovative company 20. Wasting Disease: quality crisis in healthcare 21. 'Oh, the joy of the journey' - Anita Roddick on social responsibility at Body Shop Additional Case Studies. These additional longer (8-12 pages) cases are included in the Text and Cases edition, and often feature financial data. 1. Core competence at NEC and GTE 2. Honda A and B 3. Phil Knight: managing Nike's transformation 4. Finland and Nokia 5. Rockware 6. EasyJet 7. Hewlett-Packard: Creating a virtual supply chain 8. Canon: competing on capabilities 9. LVMH managing the multi-brand conglomerate 10. HSBC migrating for value 11. The house that Branson built: Virgin's entry into the new millennium 12. Rank Xerox: global transfer of best practices 13. Cola wars in China: the future is here 14. The Leo Burnett Company Ltd. virtual team management 15. The Formula 1 Constructors 16. Ferrari: Transforming the Prancing Horse 17. IKEA culture as competitive advantage 18. BSkyB embracing the digital revolution 19. Battle for critical mass in the UK mobile communications industry 20. Low cost airlines 21. Diageo: From Beds, to Burgers, to Booze - Grand Metropolitan and the creation of a drinks giant 22. The hostile bid for blue circle 23. BA profits in flight 24. House of Townend: Electronic commerce opportunities in the UK wine trade 25. Shell Shock: why do good companies do bad things? 26. Abrakebabra: Surviving the franchisee revolt 27. Creyf: David against Goliath in the European temping industry 28. Strategy and performance management at DSM 29. Gatetrade.com: The making of the first Nordic B2B market place 30. Strategic groups in consulting firms