John McGee, David Wilson, Howard Thomas

Strategy: Analysis and Practice

• Broschiertes Buch

Produktbeschreibung

Suitable for students studying strategic management, corporate strategy or business policy modules, this book provides students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels.

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Produktdetails

• Verlag: McGraw-Hill Higher Education
• 2nd ed.
• Seitenzahl: 820
• Erscheinungstermin: 16. August 2010
• Englisch
• Abmessung: 265mm x 195mm x 35mm
• Gewicht: 1368g
• ISBN-13: 9780077126919
• ISBN-10: 0077126912
• Artikelnr.: 29571276

Autorenporträt

David Wilson is Professor of Strategy and head of the Strategy Group at Warwick Business School. He is currently Chair of the scholarly association European Group for Organisation Studies. He is also a Fellow of the British Academy of Management. His research focuses on strategic decision making, risk, uncertainty, implementation and performance. His background is in Organisation Theory.

Inhaltsangabe

1- Introduction to Strategy 2- Systems Model and Strategy Map Part 1- Strategic Analysis 3- The Microeconomics of Strategy 4- The Macroeconomics of Strategy 5- Competitive Strategy: The Analysis of Strategic Position 6- Competitive Strategy: The Analysis of Strategic Capability 7- The Competitive Environment 8- Corporate Strategy: Adding Value in Multi-Business Firms 9- Global Strategies and International Advantage Part 2- Strategic Implementation 10- Organisational Models and Approaches to Strategy 11- Risk, Uncertainty and Strategy 12- Strategic Decision Making: Process Analysis 13- Strategic Decision Making: Managing Strategic Change 14- Strategy as Knowledge: Innovation and Learning Part 3- Strategic Performance 15- Strategy and Corporate Governance 16- Analyzing and Measuring Strategic Performance Long Case Section