Strategy Bites Back - Mintzberg, Henry; Ahlstrand, Bruce; Lampel, Joseph
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SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.
Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.
Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.
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Produktbeschreibung
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

Strategy as a Little Black Dress

Forecasting: Whoops!

Management and Magic

Strategy and the Art of Seduction

The Soft Underbelly of Hard Data

Strategy as destiny

Jack Welch on Planning

The Seven Deadly Sins of Planning

Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

Product Description
SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button.

Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy.

Strategy as a Little Black Dress

Forecasting: Whoops!

Management and Magic

Strategy and the Art of Seduction

The Soft Underbelly of Hard Data

Strategy as destiny

Jack Welch on Planning

The Seven Deadly Sins of Planning

Strategy One Step at a Time

and many, many more.

Why not have a good time reading a strategy book for a change?

Backcover
“Henry Mintzberg's views are a breath of fresh air” The Observer

“a mine full of nuggets” Guardian

“A tasty smorgasbord of writings on strategy” Director



“This true gem of a book should sit proudly on any strategist’s bookshelf.” The Edge

SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.

Strategy is really all about being different. Thinking about it shouldn’t make you reach for the snooze button. Strategy really can be fun!

To show you how, Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives from a diverse choir of voices with something different to say about strategy. With a medley of writings from Michael Porter, Gary Hamel and Jack Welch, to Lucy Kellaway, John Kay and – yes – even Hans Christian Andersen, there’s something in here for everyone.

SO DIVE IN, ENJOY – AND SOON YOU’LL BE BITTEN BY THE STRATEGY BUG!

For more on strategy and on some of the authors’ other books, see www.pearson-books.com/mintzberg

STRATEGY BITES BACK - CONTENTS

1. What's In A Word?

What's in a Buzzword? Lucy Kellaway

Eenie, meenie, minie, mo… The Economist

What is Strategy? John Kay

Five P’s for Strategy, Henry Mintzberg

Beware of Strategy A. Inkpen and N. Choudhry

2. Swoted by Strategy

The other Tower of Babel Joseph Lampel

Strategy as a Little Black Dress Jeanne Liedtka

The CEO as Strategist Michael Porter

The manager as Orchestra Conductor?

The Tortoise and the Hare: a fable for senior executives John Kay

Jack's Turn Henry Mintzberg

3 STRATEGY CAREFULLY

The Revolution in Strategic Planning - John Byrne

Jack Welch on Planning - Jack Welch

The Seven Deadly Sins of Planning - I. Wilson

How To Build Scenarios - Lawrence Wilkinson

Forecasting Whoops

Plans in Case you are Stuck Karl Weick

The creation Anonymous

How to Plan A Strategy

Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung

Planning and Flexibility- Henry Mintzberg

Management and Magic - M.L.Gimpl and S.R. Dakin

4. FIGURING STRATEGY

Launching Strategy - Henry Mintzberg

Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke

The Soft Underbelly of Hard Data - Henry Mintzberg

The glory of numbers

Reversing the Images of the Growth Share Matrix - John Seeger

5. A VISION OF STRATEGY

To see or not to see

Imaging Strategy Henry Mintzberg and Frances Westley

Strategic Thinking as Seeing - Henry Mintzberg

Seeing a Symphony

The problem with problems Smullyan

Marketing Myopia - Henry Mintzberg

Recognizing the CEO as an Artist - Patricia Pitcher

Reflections of An Entrepreneur - Richard Branson

Entrepreneurship and Planning - A. Bhide

Managing quietly Henry Mintzberg

What My Mother Taught Me About Strategy - Joseph Lampel

6. INSIDE THE STRATEGIST’S HEAD

Biases and Limitations of Judgment: Humans - Spyros G. Makridakis

Biases and Limitations of Judgment: animals

Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka

The Man Vs the Machine Charles Krauthammer

Think Like a Grandmaster Kotov

The Emperor’s New Suit - Hans Christian Anderson

Turning Your Business Upside Down (Management expert Gary Hamel talks with Enron’s Ken Lay about what it’s like to launch a new strategy in the real world). - Gary Hamel

7. STRATEGY A STEP AT A TIME

Good managers Don't Make Policy Decisions H. Edward Wrapp

Backing into a brilliant strategy

We Need More Flies Making Strategy and Fewer Bees - Gordon Siu

Grow Strategies Henry Mintzberg

Strategies that Learn Gary Hamel

Strategy up and down

Book Review of Robert Burgelman's Strategy as Destiny - H. Schachter

Talk the Walk - Karl Weick

How to fight strategic wars - Napolean and One from Wellington

Looking a few steps back

8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON

Chess In the Real World - Felix Holt

Laws of Power - Robert Greene and Joost Elffers

Planning as Public Relations - Henry Mintzberg

Brinkmanship in Business - Bruce Henderson

Strategy and the Art of Seduction - Jeane Liedtka

Strategy is Culture is Strategy - Karl E. Weick

Five Easy Steps to Destroying a Corporate Culture - Henry Mintzberg

9. FINAL FOOD FOR THOUGHT

Be Your Body’s Boss - Lucy Kellaway

Recipes for Cooking Strategy
Swotted by strategy models? Crunched by analysis? Strategy doesn't have to be this way. 'Strategy Bites Back' brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making.
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Autorenporträt
Henry Mintzberg   Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors.  He is the Cleghorn Professor of Management Studies at McGill University.   Bruce Ahlstrand   Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Holdem to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada.   Joseph Lampel   Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question.   He first began to suspect this terrible truth during the long journey that produced the Strategy Safari.  Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief.     Joe was awarded a PhD in management by McGill University for good behavior.  He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness.   He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.   Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).