Mariana Mazzucato (ed.)

Strategy for Business

A Reader
Herausgeber: Mazzucato, Mariana

• Broschiertes Buch

Produktbeschreibung

`This excellent volume brings together some of the most influential readings in business strategy and explores the content and process of business strategy... a comprehensive introduction to the literature and will become required reading for students of economics, organizational behaviour and business' - Costas Markides, London Business SchoolThis dynamic selection includes classics in the field of strategy which continue to provide the theoretical background of more recent innovative work. This is a course reader for The Open University undergraduate course Business Behaviour in a Changing World (B300).

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Produktdetails

• Published in association with The Open University
• Verlag: Sage Publications UK
• Seitenzahl: 400
• Erscheinungstermin: 21. November 2001
• Englisch
• Abmessung: 246mm x 189mm x 21mm
• Gewicht: 771g
• ISBN-13: 9780761974130
• ISBN-10: 076197413X
• Artikelnr.: 21376268

Inhaltsangabe

SECTION ONE: DIFFERENT VIEWS OF STRATEGY
What Is Strategy? - Michael E Porter
Theories of Strategy - Richard Whittington
Of Strategies, Deliberate and Emergent - Henry Mintzberg and James A Waters
SECTION TWO: INDUSTRY EFFECTS
Analyzing the Industry Environment - Robert M Grant
Industry Evolution - Robert M Grant
The Firm Matters More Than the Industry - Charles Baden-Fuller and John
Stopford
SECTION THREE: FIRM EFFECTS: RESOURCES, CAPABILITIES AND CORE COMPETENCIES
The Firm as an Administrative Organization - Edith T Penrose
Looking Inside for Competitive Advantages - Jay B Barney
Dynamic Capabilities and Strategic Management - David J Teece, Gary Pisano
and Amy Shuen
SECTION FOUR: STRATEGIC INNOVATION AND FIRM SIZE
Limits to the Learning Curve - William J Abernathy and Kenneth Wayne
Architectural Innovation - Rebecca M Henderson and Kim B Clark
The Reconfiguration of Existing Product Technologies and the Failure of
Established Firms
Strategic Innovation in Established Companies - Constantinos Markides
SECTION FIVE: ORGANISATIONAL STRUCTURES, LEARNING AND KNOWLEDGE MANAGEMENT
The Dynamics of Industrial Capitalism - David J Teece
Perspectives on Alfred Chandler¿s Scale and Scope
Absorptive Capacity - Wesley M Cohen and Daniel A Levinthal
A New Perspective on Learning and Innovation
Strategic Thinking and Knowledge Management - Ysanne Carlisle
SECTION SIX: CHANGING CONTEXTS: THE GLOBAL INFORMATION ECONOMY
Global Strategy - Sumantra Ghoshal
An Organizing Framework
Increasing Returns and the New World of Business - W Brian Arthur
Global Strategy in the Twenty-First Century - George S Yip