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The monograph contains theoretical reasoning, development of methodological provisions and scientific and practical recommendations for improving the marketing strategy of industrial tourism development in the conditions of industrial regions. The theoretical significance lies in deepening the existing theoretical provisions on the marketing strategy of industrial tourism development, as well as in the achieved level of development of strategic marketing directions of effective use of the industrial potential of the Donetsk People's Republic for the development of industrial tourism.The publication is intended for researchers, employees of state structures, teachers, postgraduates and students of economic specialties of organizations of higher professional education.