The discipline of strategy has become more relevant than ever in addressing the increasingly diverse array of complex, ambiguous problems that confront business managers every day. However, what strategy means, and the skills organizations look for in high performers have evolved greatly. Anyone with career ambition in the business world needs to become a strategist. Integrating strategic management theory and practice, Strategy in 3D serves as a useful resource for everyone willing to take that leap.
The discipline of strategy has become more relevant than ever in addressing the increasingly diverse array of complex, ambiguous problems that confront business managers every day. However, what strategy means, and the skills organizations look for in high performers have evolved greatly. Anyone with career ambition in the business world needs to become a strategist. Integrating strategic management theory and practice, Strategy in 3D serves as a useful resource for everyone willing to take that leap.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Greg Fisher is the Larry and Barbara Sharpf Professor of Entrepreneurship and Associate Professor in the Management and Entrepreneurship Department at the Kelley School of Business at Indiana University. John E. Wisneski is a Clinical Assistant Professor in the Management & Entrepreneurship Department at the W.P. Carey School of Business at Arizona State University. Rene M. Bakker is Associate Professor in the Strategy and Entrepreneurship Department at the Rotterdam School of Management at Erasmus University.
Inhaltsangabe
Chapter 1: Introduction Part 1: Fundamentals Chapter 2: Definition and Levels of Strategy Chapter 3: The Context for Strategic Decision Making Chapter 4: The 3D's of Strategy Part 2: Tools Chapter 5: A Strategy Toolbox Chapter 6: STEEP Chapter 7: 5-Forces Chapter 8: Competitor Analysis Chapter 9: VRIO Chapter 10: Financial Performance Analysis Chapter 11: SWOT Chapter 12: Root Cause Analysis Chapter 13: S-Curve Analysis Chapter 14: Value Chain Analysis Chapter 15: Hypothesis Testing Chapter 16: Segmentation Analysis Chapter 17: Vertical Integration Chapter 18: Market Entry Modes Chapter 19: Business Model Canvas Chapter 20: Balanced Scorecard Chapter 21: Conclusion