Vaughan Evans

Strategy Plain and Simple

3 steps to building a successful strategy for your startup or growing business

• Broschiertes Buch

Produktbeschreibung

Strategy Plain and Simpleâ s uniquely powerful, successful and practical framework will show you how to quickly develop a strategy to get your business from where it is today to where you want it to be tomorrow.

---

Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Pearson Education Limited
• Seitenzahl: 152
• Erscheinungstermin: 12. Januar 2018
• Englisch
• Abmessung: 198mm x 121mm x 15mm
• Gewicht: 178g
• ISBN-13: 9781292218137
• ISBN-10: 1292218134
• Artikelnr.: 48972371

Autorenporträt

Vaughan Evans is an independent strategy consultant, prolific writer and dynamic speaker (www.vaughanevansandpartners.com). He has specialised in strategy and business planning for corporate clients and strategic due diligence for private equity over four decades. He is the author of the best-selling The Financial Times Essential Guide to Writing a Business Plan and Key Strategy Tools.

Inhaltsangabe

1 Understanding the market
Forecasting market demand
Assessing industry competition
2 Creating competitive advantage
Tracking your competitive position
Targeting the strategic gap
Bridging the gap: business strategy
Bridging the gap: corporate strategy
3 Managing risk
Assessing the balance of risk and opportunity
Containing risk
Conclusion
The Strategy Pyramid
Cracking the jargon