Michel Robert

Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors

• Gebundenes Buch

Produktbeschreibung

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

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Produktdetails

• Verlag: McGraw Hill LLC
• 1993rd Revised edition
• Seitenzahl: 269
• Erscheinungstermin: 22. November 1997
• Englisch
• Abmessung: 237mm x 158mm x 25mm
• Gewicht: 567g
• ISBN-13: 9780070531338
• ISBN-10: 0070531331
• Artikelnr.: 21722428

Autorenporträt

Michel Robert is founder and president of Decision Processes International, Inc., an internationally known consulting firm with 40 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted speaker, he has written articles in numerous business magazines and journals, including Forbes, Barron's, Harvard Business Review, Fortune, The Wall Street Journal, Time and Business Week. He is the author of Strategy Pure & Simple, Product Innovation Strategy Pure & Simple, and Strategy Pure & Simple II. Robert lives in Westport, CT.

Inhaltsangabe

A Winning Strategy Needs to Be Destructive.
What is Strategic Thinking?
Obstacles to Strategic Thinking.
Crafting the Future Profile of the Organization.
Questions Often Asked About the Concept of Strategic Drive.
Articulating the Business Concept of the Enterprise.
Nurturing Key Strategic Areas of Excellence.
The Concept of Strategic Leverage.
The Ultimate Strategy: Control of the Sandbox.
Strategy Deployment.
Strategic Product Innovation: The Lifeblood of Corporate Longevity.
Market Fragmentation: The Future of Successful New Product Innovation.
Alliances and Acquisitions: The Pursuit of Phantom Synergies.
The Logistics of the Strategic Thinking Process.