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“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” The Observer
“My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning .” Tom Peters, managment guru
Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about…mehr

Produktbeschreibung
“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” The Observer

“My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning.” Tom Peters, managment guru

Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management.

In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know.

Take the strategy safari – your business will thank you for it.

Product Description
“Henry Mintzberg’s views are a breath of fresh air which can only encourage the good guys.” The Observer

“My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning.” Tom Peters, managment guru

Strategy is the most prestigious but also the most confusing part of business. Managers are constantly bombarded with new jargon and the latest fads promising the magic bullet for every strategic problem. The world of strategy can seem to be an impenetrable jungle. Strategy Safari presents a powerful antidote to the dilemma of needing to know about strategy and yet not being able to find any comprehensible guidelines. This revised edition is a comprehensive, colourful and illuminating tour through the wilds of strategic management.

In this provocative, jargon-free and extremely readable guide, top strategy authors Mintzberg, Ahlstrand & Lampel clearly set out and critique each of the ten major schools of strategic management thinking to help you grasp what you really need to know.

Take the strategy safari – your business will thank you for it.

Backcover
Henry Mintzberg's views are a breath of fresh air which can only encourage the good guys. The Observer

Strategy Safari – gives you the ‘big ten’ in the strategy jungle

In this revised edition of the original, ground-breaking Strategy Safari, Henry Mintzberg, described by Tom Peters as ‘perhaps the world’s premier management thinker’ and his equally maverick co-authors continue to blaze a trail through the jungle of strategy. This provocative, jargon-free and readable guide clearly sets out and critiques each of the ten major schools of strategic management to help you grasp what you really need to know. Whether you are an ambitious manager or a bewildered student, Strategy Safari is your indispensable guide to strategy.

Take the strategy safari – your business will thank you for it

SEE THE NEW COMPANION WEBSITE, INCLUDING INSTRUCTOR’S MANUAL, AT WWW.PEARSON-BOOKS.COM/STRATEGYSAFARI

Contents

Acknowledgements / ix

Embarkation / xi

1 ‘And over here, ladies and gentlemen: the strategic management beast

Why ten?

A field review

Five Ps for strategy

Strategies for better and for worse

Strategic management as an academic discipline

2 The design school: strategy formation as a process of conception

Origins of the design school

The basic design school model

Premises of the design school

Critique of the design school

The design school: contexts and contributions

3 The planning school: strategy formation as a formal process

The basic strategic planning model

Sorting out the hierarchies

Premises of the planning school

Some more recent developments

Planning’s unplanned troubles

The fallacies of strategic planning

The context and contribution of the planning school

4 The positioning school: strategy formation as an analytical process

Enter Porter

Premises of the positioning school

The first wave: origins in the military maxims

The second wave: the search for consulting imperatives

The third wave: the development of empirical propositions

Critique of the positioning school

Contribution and context of the positioning school

5 The entrepreneurial school: strategy formation as a visionary process

Origins in economics

The literature of the entrepreneurial school

Visionary leadership

Premises of the entrepreneurial school

Contribution, critique, and context of the entrepreneurial school

6 The cognitive school: strategy formation as a mental process

Cognition as confusion

Cognition as information processing

Cognition as mapping

Cognition as concept attainment

Cognition as construction

Premises of the cognitive school

Critique, contribution, and the context of the cognitive school

7 The learning school: strategy formation as an emergent process

Formation vs formulation

Emergence of a learning model

New directions for the learning school

From organizational learning to the learning organization

Critique of the learning school

Contribution and context of the learning school

8 The power school: strategy formation as a process of negotiation

Micro power

Upper echelons theory: strategic management at the top

Macro power

Conclusion

9 The cultural school: strategy formation as a collective process

The nature of culture

Premises of the cultural school

Culture and strategy

The Swedish wing of the cultural school

Resources as the basis of competitive advantage

Critique, contribution and context of the cultural school

10 The environmental school: strategy formation as a reactive process

Premises of the environmental school

The contingency view

The population ecology view

Institutional pressures to conform

Critique, contribution, and context of the environmental school

11 The configuration school: strategy formation as a process of transformation

&nbs
Strategy Safari - gives you the 'big ten' in the strategy jungle

In this revised edition of the original, ground-breaking Strategy Safari, Henry Mintzberg, described by Tom Peters as 'perhaps the world's premier management thinker' and his equally maverick co-authors continue to blaze a trail through the jungle of strategy. This provocative, jargon-free and readable guide clearly sets out and critiques each of the ten major schools of strategic management to help you grasp what you really need to know. Whether you are an ambitious manager or a bewildered student, Strategy Safari is your indispensable guide to strategy.

Take the strategy safari - your business will thank you for it
Autorenporträt
"Henry Mintzberg is perhaps the world's premier management thinker" a Carlsberg-style endorsement of the author from Tom Peters, management guru Henry Mintzberg is one of todays best-known and most controversial management thinkers. Currently Cleghorn Professor of Management Studies at McGill University in Montreal, he is always interesting and usually controversial and holds the management and strategy communities in thrall. He claims to spend his public life dealing with organizations, and his private life escaping from them. Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Holdem to the Greek tragedies. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author is currently a professor of management at Trent University in Ontario, Canada. Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question. He first began to suspect this terrible truth during the long journey that produced the first edition of Strategy Safari. Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief. Joe was awarded a PhD in management by McGill University for good