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How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.

Produktbeschreibung
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.
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Autorenporträt
Michael D. Smith and Rahul Telang
Rezensionen
[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed. The Wall Street Journal