A leading marketing consultant reveals how businesses can get more bang for their bucks by thinking tactically--and by utilizing nontraditional, highly targeted forms of marketing and advertising.
A leading marketing consultant reveals how businesses can get more bang for their bucks by thinking tactically--and by utilizing nontraditional, highly targeted forms of marketing and advertising.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Jeff Slutsky is the president and CEO of Street Fighter Marketing in Columbus, Ohio. He started the company in 1980 and, along with his brother Marc, has consulted for hundreds of businesses -- large and small. His experience has put him in high demand as a keynote speaker, corporate parody writer/producer, and seminar leader. A sampling of the companies that have worked with Jeff includes McDonald's, Subway, Molson, Chevron, the U.S. Postal Service, Goodyear, the U.S. Army, American Express, AT&T, State Farm Insurance, National City Bank, Sony, Honda, Bristol-Myers Squibb, Marvel Entertainment, and KNBC. Jeff is married and has six children, including triplets.
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