Margo Berman

Street-Smart Advertising

How to Win the Battle of the Buzz

• Broschiertes Buch

Produktbeschreibung

Even the most creative mind needs stimulation. The more inventive pieces it takes in, the more resources it has to draw from. That's why many advertising "creatives" keep their own clip files. Street-Smart Advertising contains a plethora of examples designed to jump-start the right side of the brain. It is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. Students and practitioners alike can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques, brainstorming methods, and more.

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Produktdetails

• Verlag: Globe Pequot Publishing Group Inc/Bloomsbury
• Seitenzahl: 250
• Erscheinungstermin: 11. September 2006
• Englisch
• Abmessung: 234mm x 156mm x 14mm
• Gewicht: 386g
• ISBN-13: 9780742541375
• ISBN-10: 0742541371
• Artikelnr.: 21125934

Autorenporträt

By Margo Berman

Inhaltsangabe

Chapter 1 Preface Chapter 2 1 Rev Up Your Thinking with Creative
Stimulation Chapter 3 2 Play with Typography's Multiple Personalities
Chapter 4 3 Embrace Type as a Design Element Chapter 5 4 Master the Design
Elements Chapter 6 5 Connect with Your Audience through Powerful Writing
Chapter 7 6 Spark the Creative Process for Focused Campaign Strategies
Chapter 8 7 Take Charge of the Design Principles Chapter 9 8 Explore the
Power of Color Psychology Chapter 10 9 Discover Exciting Strategy-Based Ads
and Campaigns Chapter 11 10 Learn the Latest through Inventive Case Studies
with Impressive Results Chapter 12 11 See Which Self-Promotions Really Work
Chapter 13 12 Be Inspired by Creative Tips from Conceptual Thinkers Chapter
14 Glossary Chapter 15 Selected Bibliography