Margo Berman

Street-Smart Advertising

How to Win the Battle of the Buzz

• Broschiertes Buch

Produktbeschreibung

Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, insightful quotes by giants in the advertising industry, and exercises to strengthen creative thinking. She offers innovative techniques to generate "sticky" slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies.

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Produktdetails

• Verlag: Rowman & Littlefield Publishers
• Seitenzahl: 258
• Erscheinungstermin: 16. September 2010
• Englisch
• Abmessung: 229mm x 152mm x 14mm
• Gewicht: 379g
• ISBN-13: 9781442203358
• ISBN-10: 1442203358
• Artikelnr.: 29381805

Autorenporträt

By Margo Berman

Inhaltsangabe

1 Preface 2 Rev Up Your Thinking with Creative Stimulation 3 Play with
Typography's Multiple Personalities 4 Master the Design Elements 5 Connect
with Your Audience through Powerful Writing 6 Spark the Creative Process
for Focused Campaign Strategies 7 Take Charge of the Design Principles 8
Explore the Power of Color Psychology 9 Discover Exciting Strategy-Based
Ads and Campaigns 10 Learn the Latest through Inventive Case Studies with
Impressive Results 11 See Which Self-Promotions Really Work 12 Be Inspired
by Creative Tips from Conceptual Thinkers 13 Glossary 14 Selected
Bibliography