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Currently, the gap between the lack of technical, digital and soft skills not offered by higher education and those required by the labor market has become a critical issue that affects employability and competitiveness in the labor market, which does not allow them to succeed in increasingly demanding work environments, because the lack of soft skills, such as time management, empathy and leadership skills, represents a significant gap that hinders job placement and professional development, for the knowledge required in today's world of work. In this context, higher education must create new careers, after analyzing the employability needs of the public, productive and tertiary sectors; complemented with skills and competencies, such as: communication, resilience, public ethics, teamwork.