BUILDING STRONG NONPROFITS New Strategies for Growth and Sustainability Every organization has struggled through the economic crisis of 2008 and 2009, but none more than the nonprofit. The light at the end of the tunnel is finally appearing, but new strategies and perspectives are urgently needed as organizations confront the cultural changes ahead. Proficiently exploring how the philanthropic sector is evolving in areas such as social media, the global economy, social entrepreneurship, and cause-related marketing, Building Strong Nonprofits: New Strategies for Growth and Sustainability…mehr
BUILDING STRONG NONPROFITS New Strategies for Growth and Sustainability Every organization has struggled through the economic crisis of 2008 and 2009, but none more than the nonprofit. The light at the end of the tunnel is finally appearing, but new strategies and perspectives are urgently needed as organizations confront the cultural changes ahead. Proficiently exploring how the philanthropic sector is evolving in areas such as social media, the global economy, social entrepreneurship, and cause-related marketing, Building Strong Nonprofits: New Strategies for Growth and Sustainability illuminates the most timely issues facing today's philanthropic community. Edited and written by the Skystone Ryan consulting team--a world-class, philanthropic group of astute, educated fundraising and nonprofit consultants--the essays in this innovative book each take a fresh look at a unique side of nonprofit growth, including: * How women are changing the face of philanthropy * How human nature, business principles, and financial realities are transforming the missions, management, and finance of nonprofit organizations * The secrets behind high-impact non- profit corporate partnerships * Tips for casting your net into the social media ocean * Challenges facing the nonprofit career path professional * Diversity in philanthropy * How to develop a worldwide fundraising strategy Drawing from the hard-won wisdom of Skystone Ryan's fundraising leaders, Building Strong Nonprofits introduces interactions, institutions, and ways of giving that have the potential to bring the philanthropic community vitality, stability, and relevance in today's new economic climate. Its clear strategies and practical tools offer your nonprofit the guidance it needs to take advantage of the changes--and unlimited opportunities--that face the nonprofit world. Learn more about Skystone Ryan at www.skystoneryan.comHinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
JOHN C. OLBERDING is President and CEO of Skystone Ryan, one of the nation's leading fundraising consulting firms serving a wide variety of organizations both large and small. He has personally provided leadership and guidance in assessment, planning, fundraising, and management to over 200 health, religious, cultural, environmental, and social service agencies. LISA BARNWELL WILLIAMS is Vice President of Skystone Ryan. She has twenty-five years of executive-level experience in fundraising and organizational development for nonprofit organizations, with special expertise on issues relating to nonprofit boards, donor relations, and strategic fundraising.
Inhaltsangabe
Acknowledgments xi Introduction xiii Chapter 1 A New Day for Philanthropy 1 John C. Olberding The Big Picture 3 What Will Be Different 4 What Will Not Change 11 Conclusion 13 Chapter 2 A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy 15 Lisa Barnwell Williams Women Are in the Game 16 There's Power in Numbers 20 Let's Get Together and Give! 22 Moving onto the Big Stage 26 Who Are the Women on Your Team? 27 Conclusion 33 Chapter 3 The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations 35 Charley Ansbach A Period of Significant Change in the Nonprofit Sector 35 Why Are Things Changing? 38 What Is Changing? 42 Conclusion 53 Chapter 4 High-Impact Nonprofit-Corporate Partnerships 55 Eugenia V. Colon Trends in Corporate Giving 56 Areas of Corporate Funding Interest 59 High-Impact Partnerships: Investing for the Upturn 67 Conclusion 71 Chapter 5 Casting Your Net into the Social Media Ocean 73 Paul Ghiz What Is Social Media? 74 Social Media by the Numbers 74 Planning Your Social Media Strategy 76 Social Media Tips to Consider 77 A Closer Look at Social Media Tools 79 Raising Money with Social Media 81 Social Media Impact on Search Marketing 83 Major Donors in Social Media 84 Conclusion 90 Chapter 6 All Sails Unfurled: Education and Professionalism for Philanthropic Professionals 93 Martin L. Novom Challenges Facing the Career Path Professional 93 Lifelong Learning as a Discipline 96 The Pursuit of Professionalism 107 Conclusion 113 Chapter 7 Diversity in Philanthropy: A New Paradigm 115 James B. Tyson A Primer on African-American Philanthropy 116 The Status of Solicitors of Diverse Backgrounds 121 A Solution: Institutional Resolve and Commitment 125 Developing a Pipeline: Looking to the Future 127 Conclusion 128 Appendix A: Black Philanthropy References 130 Appendix B: Resources 132 Chapter 8 Twenty Years . . . and Learning 133 Daniel Yoffe and Laura Zylstra with Donna Leigh King and John C. Olberding Beginning from the Beginning 136 A Look at the "Big Two": India and China 139 Latin America: A Disparate Region 144 Diaspora: New Opportunities and Giving Circles 148 Conclusion 150 Notes 151 About the Editors 155 About the Authors 157 The Skystone Ryan Prize for Research on Fundraising and Philanthropy 163 Index 173
Acknowledgments xi Introduction xiii Chapter 1 A New Day for Philanthropy 1 John C. Olberding The Big Picture 3 What Will Be Different 4 What Will Not Change 11 Conclusion 13 Chapter 2 A Person of Influence, A Sculptor of the Universe: How Women Are Changing the Face of Philanthropy 15 Lisa Barnwell Williams Women Are in the Game 16 There's Power in Numbers 20 Let's Get Together and Give! 22 Moving onto the Big Stage 26 Who Are the Women on Your Team? 27 Conclusion 33 Chapter 3 The New Nonprofit: How Human Nature, Business Principles, and Financial Realities Are Transforming the Missions, Management, and Finance of Nonprofit Organizations 35 Charley Ansbach A Period of Significant Change in the Nonprofit Sector 35 Why Are Things Changing? 38 What Is Changing? 42 Conclusion 53 Chapter 4 High-Impact Nonprofit-Corporate Partnerships 55 Eugenia V. Colon Trends in Corporate Giving 56 Areas of Corporate Funding Interest 59 High-Impact Partnerships: Investing for the Upturn 67 Conclusion 71 Chapter 5 Casting Your Net into the Social Media Ocean 73 Paul Ghiz What Is Social Media? 74 Social Media by the Numbers 74 Planning Your Social Media Strategy 76 Social Media Tips to Consider 77 A Closer Look at Social Media Tools 79 Raising Money with Social Media 81 Social Media Impact on Search Marketing 83 Major Donors in Social Media 84 Conclusion 90 Chapter 6 All Sails Unfurled: Education and Professionalism for Philanthropic Professionals 93 Martin L. Novom Challenges Facing the Career Path Professional 93 Lifelong Learning as a Discipline 96 The Pursuit of Professionalism 107 Conclusion 113 Chapter 7 Diversity in Philanthropy: A New Paradigm 115 James B. Tyson A Primer on African-American Philanthropy 116 The Status of Solicitors of Diverse Backgrounds 121 A Solution: Institutional Resolve and Commitment 125 Developing a Pipeline: Looking to the Future 127 Conclusion 128 Appendix A: Black Philanthropy References 130 Appendix B: Resources 132 Chapter 8 Twenty Years . . . and Learning 133 Daniel Yoffe and Laura Zylstra with Donna Leigh King and John C. Olberding Beginning from the Beginning 136 A Look at the "Big Two": India and China 139 Latin America: A Disparate Region 144 Diaspora: New Opportunities and Giving Circles 148 Conclusion 150 Notes 151 About the Editors 155 About the Authors 157 The Skystone Ryan Prize for Research on Fundraising and Philanthropy 163 Index 173
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