Gabriela Bueno, Valeria Domínguez

Study of buying habits in toy and clothing products

In children from 0 to 11 years old in the new generation of PANK® aunts in the canton of Cuenca in the period 2019-2020

• Broschiertes Buch

Produktbeschreibung

This book includes a study of the buying habits of women in the city of Cuenca, related to the acquisition of clothes and toys for their nephews or godchildren from 0 to 11 years old. From the use of statistical techniques and tests such as variance analysis and chi-square, a descriptive research of transversal cut is carried out, by means of a probabilistic sampling by strata; with the purpose of corroborating hypothesis; in the same way, the main variables of purchase decision and the dependence with the annual income are compared, where it can be appreciated that it is a heterogeneous market segment for the implementation of strategies and marketing plans, reason why this niche represents a very attractive subject for future investigations since it moves millions of dollars at world-wide level. The research will contribute to the consideration of changes in society, and its approach to this group and others, which represent non-traditional market segments whose needs have not had greater attention from the commercial sector.

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Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 88
• Erscheinungstermin: 30. April 2021
• Englisch
• Abmessung: 220mm x 150mm x 6mm
• Gewicht: 149g
• ISBN-13: 9786203672640
• ISBN-10: 6203672645
• Artikelnr.: 62064222

Autorenporträt

Gabriela Estefanía Bueno SánchezValeria Ximena Domínguez Terreros