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A lot of studies have been made in the field of entrepreneurship. Most of them viewed this subject from either strategic or economic perspective. They exclude the human factor of the entrepreneurs. This book pin-points the psychological factors of entrepreneurial intention and behavior. The emphasis is on individual''s intention to become entrepreneur. This study is intended to investigate the preeminent predictors of entrepreneurial intention and behavior. Comprehensive study has been done involving cognitive characteristics, personality, social capital, emotional intelligence, and…mehr

Produktbeschreibung
A lot of studies have been made in the field of
entrepreneurship. Most of them viewed this subject
from either strategic or economic perspective. They
exclude the human factor of the entrepreneurs. This
book pin-points the psychological factors of
entrepreneurial intention and behavior. The emphasis
is on individual''s intention to become entrepreneur.
This study is intended to investigate the preeminent
predictors of entrepreneurial intention and behavior.
Comprehensive study has been done involving cognitive
characteristics, personality, social capital,
emotional intelligence, and motivational traits. What
makes this study unique is the comparison between
Mongolia and Taiwan, which have relatively different
entrepreneurial experience.
The most interesting findings are: personality
actually does not affect intention. But if combined
with emotional intelligence, it will affect strongly
on intention. Moreover, two countries'' entrepreneurs
significantly differ in terms of trusting their
business partners, social networking, intention to do
their own business, and self management skills. It is
hoped that this study will give valuable contribution
to both academic and business society.
Autorenporträt
Chuluunbaatar Enkhbold received his MA in Political
Economy in Central University of Hyderabad in India, and
IMBA in National Cheng Kung University (NCKU) in Taiwan.
Currently, he is a PhD Candidate in Political Economy Department,
NCKU. His research interest: IR, political marketing.

Ottavia is IMBA Candidate 2009 in NCKU, research field: OB.