Dirk Zeller

Success as a Real Estate Agent for Dummies

• Broschiertes Buch

Produktbeschreibung

Tips to succeed in any real estate market Now is a great time to be a real estate agent. Success as a Real Estate Agent For Dummies helps you improve your prospects for a lucrative career. You'll get straightforward advice on positioning yourself in the marketplace, choosing an agency, and generating leads. Stage properties and host open houses that will attract the right buyers: then close the deal. With new chapters on selling new construction and investing in real estate, this edition shows you how to refine your skills and maximize your earning potential. Inside... * Understanding changes in the market * Generating online leads * Making the most of your time * Shifting from print to online * Taking better photos * Crafting strong buyer offers * Maximizing referrals * Strategizing for market shifts

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Produktdetails

• Verlag: John Wiley & Sons Inc
• 4 ed
• Seitenzahl: 448
• Erscheinungstermin: 13. August 2024
• Englisch
• Abmessung: 229mm x 183mm x 25mm
• Gewicht: 822g
• ISBN-13: 9781394258246
• ISBN-10: 1394258240
• Artikelnr.: 69739099

Inhaltsangabe

Introduction 1

Part 1: Showing Up for Your Own Success Story 5

Chapter 1: Cultivating Skills and Strategies for Success 7

Chapter 2: Selecting the Right Company 23

Chapter 3: Mastering Any Marketplace 51

Chapter 4: Positioning Yourself as a Marketplace Expert 65

Part 2: Creating Leads in Our Online World 79

Chapter 5: Using Facebook and Instagram: Online Lead Juggernauts 81

Chapter 6: Uncovering Leads with Online Search 93

Chapter 7: Building a Larger Online Presence 111

Chapter 8: Creating Leads with Third-Party Websites 121

Part 3: Creating Leads through Timeless Channels 133

Chapter 9: Prospecting for Gold: Generating Listings and Sales 135

Chapter 10: Generating Referrals, Recommendations, and Introductions 153

Chapter 11: Working Expired and FSBO Success in Any Marketplace 177

Chapter 12: Hosting Open Houses: New Agents’ Bread and Butter 199

Part 4: Winning the Business and Getting Paid 217

Chapter 13: Making Your Listing Presentation a Masterpiece 219

Chapter 14: Converting Buyers and Selling Your Value 247

Chapter 15: Getting the House Ready for Showing 263

Chapter 16: Marketing Yourself and Your Properties 281

Chapter 17: Negotiating the Contract and Closing the Deal 303

Part 5: Creating Ongoing Success in Real Estate Sales 321

Chapter 18: Keeping Clients for Life 323

Chapter 19: Maximizing Your Time 349

Chapter 20: Owning It Is Better Than Selling It 369

Chapter 21: Selling New Construction 391

Part 6: The Part of Tens 403

Chapter 22: Ten Must-Haves for a Successful Agent 405

Chapter 23: Ten Tips for Listing Presentations 411

Index 417