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Expanding a business across borders has become more
of a rule than an exception in the globalized world
of today. One overlooked dimension in the
internationalization strategies of companies is
however how they can create cohesion among the
different cultures existing within such a
multinational corporation. This study examines one
value creating strategy of a Swedish company to its
subsidiary in Barcelona, Spain and the possible
impediments they have experienced through the change
process. Swedish based NFS has been the study subject
of choice and it is their implementation process of a
set of guiding principles as an extension to their
original core values that has been investigated.
It is a qualitative case study building the analysis
on a thorough theoretical review and gathered
empirical data made through a field study, with the
purpose to explore how the implementation process of
the values has functioned, how the present national
differences have affected the process and what have
been the main difficulties.
of a rule than an exception in the globalized world
of today. One overlooked dimension in the
internationalization strategies of companies is
however how they can create cohesion among the
different cultures existing within such a
multinational corporation. This study examines one
value creating strategy of a Swedish company to its
subsidiary in Barcelona, Spain and the possible
impediments they have experienced through the change
process. Swedish based NFS has been the study subject
of choice and it is their implementation process of a
set of guiding principles as an extension to their
original core values that has been investigated.
It is a qualitative case study building the analysis
on a thorough theoretical review and gathered
empirical data made through a field study, with the
purpose to explore how the implementation process of
the values has functioned, how the present national
differences have affected the process and what have
been the main difficulties.