Success factors for search engine advertising and sales - Edlinger, Florian Andreas
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Digitalisation affects many areas in small and medium-sized enterprises. This particularly affects the areas of "advertising" and "sales". Instruments of corporate communication, such as "search engine advertising", have only developed due to this circumstance. This book shows how small and medium-sized enterprises with regional markets, which sell products for consumers, should deal with the changes. In this respect, the theoretical and empirical research results in recommendations for action that can be implemented in practice.

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Produktbeschreibung
Digitalisation affects many areas in small and medium-sized enterprises. This particularly affects the areas of "advertising" and "sales". Instruments of corporate communication, such as "search engine advertising", have only developed due to this circumstance. This book shows how small and medium-sized enterprises with regional markets, which sell products for consumers, should deal with the changes. In this respect, the theoretical and empirical research results in recommendations for action that can be implemented in practice.
Autorenporträt
Depuis 2013 déjà, Florian s'intéresse de près au marketing numérique. Ses études dans le domaine du marketing et de la gestion des ventes lui permettent de combiner savoir-faire pratique et connaissances théoriques et de générer ainsi le plus grand bénéfice possible pour les clients de son agence ADVENDO DIGITAL.