Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.
Understand how to align your communication to your organization's goals, strategy and brand values effectively, to increase employee engagement and make a real difference to the success of your business.
Sue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.
Inhaltsangabe
Chapter 01: Making the case for employee communications Understanding the value leading practitioners add; Chapter 02: Conducting your own employee communications audit Tools and tips from experts; Chapter 03: Setting objectives Considerations and templates that work based on real life examples; Chapter 04: Understanding your audience Building a realistic profile of your workforce and how to use it; Chapter 05: Defining your messages Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter 06: Channel choices for employee communications What to consider when choosing and using methods; Chapter 07: Line managers as communicators How to help them add the most value; Chapter 08: Making it happen Overcoming obstacles and project management when implementing employee communications; Chapter 09: Change and transformation Understanding the differences for effective employee communication; Chapter 10: The Changing Nature of Work and the Workplace; Chapter 11: Listening and Employee Voice; Chapter 12: Communicating in tough times Preparing leaders for delivering tough messages; Chapter 13: Is it working? Evaluation and measurement of an employee communication strategy that adds value; Chapter 14: Communicating on purpose Helping employees find meaning in the modern workplace
Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators - How to help them add the most value;
Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
Chapter - 10: The Changing Nature of Work and the Workplace;
Chapter - 11: Listening and Employee Voice;
Chapter - 12: Communicating in tough times - Preparing leaders for delivering tough messages;
Chapter - 13: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 14: Communicating on purpose - Helping employees find meaning in the modern workplace
Chapter 01: Making the case for employee communications Understanding the value leading practitioners add; Chapter 02: Conducting your own employee communications audit Tools and tips from experts; Chapter 03: Setting objectives Considerations and templates that work based on real life examples; Chapter 04: Understanding your audience Building a realistic profile of your workforce and how to use it; Chapter 05: Defining your messages Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter 06: Channel choices for employee communications What to consider when choosing and using methods; Chapter 07: Line managers as communicators How to help them add the most value; Chapter 08: Making it happen Overcoming obstacles and project management when implementing employee communications; Chapter 09: Change and transformation Understanding the differences for effective employee communication; Chapter 10: The Changing Nature of Work and the Workplace; Chapter 11: Listening and Employee Voice; Chapter 12: Communicating in tough times Preparing leaders for delivering tough messages; Chapter 13: Is it working? Evaluation and measurement of an employee communication strategy that adds value; Chapter 14: Communicating on purpose Helping employees find meaning in the modern workplace
Chapter - 01: Making the case for employee communications - Understanding the value leading practitioners add;
Chapter - 02: Conducting your own employee communications audit - Tools and tips from experts;
Chapter - 03: Setting objectives - Considerations and templates that work based on real life examples;
Chapter - 04: Understanding your audience - Building a realistic profile of your workforce and how to use it;
Chapter - 05: Defining your messages - Insights from pros on why it matters, how to define them, get them agreed and stick to them;
Chapter - 06: Channel choices for employee communications - What to consider when choosing and using methods;
Chapter - 07: Line managers as communicators - How to help them add the most value;
Chapter - 08: Making it happen - Overcoming obstacles and project management when implementing employee communications;
Chapter - 09: Change and transformation - Understanding the differences for effective employee communication;
Chapter - 10: The Changing Nature of Work and the Workplace;
Chapter - 11: Listening and Employee Voice;
Chapter - 12: Communicating in tough times - Preparing leaders for delivering tough messages;
Chapter - 13: Is it working? - Evaluation and measurement of an employee communication strategy that adds value;
Chapter - 14: Communicating on purpose - Helping employees find meaning in the modern workplace
Rezensionen
"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." Russell Grossman, Head of UK Government Internal Communications Profession
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