Anton Shone, Bryn Parry

Successful Event Management

A Practical Handbook

• Broschiertes Buch

Produktbeschreibung

The fifth edition of Successful Event Management covers every aspect of events management, from the planning and set up process through to delivery, close-down and evaluation. The wealth of case studies includes both successful and failed events, allowing you to really understand how the principles described in the text can affect the outcome of an event.

Produktdetails

• Verlag: Cengage Learning EMEA
• 5. Aufl.
• Seitenzahl: 352
• Erscheinungstermin: 28. Januar 2019
• Englisch
• Abmessung: 244mm x 192mm x 15mm
• Gewicht: 552g
• ISBN-13: 9781473759114
• ISBN-10: 1473759110
• Artikelnr.: 55359708

Inhaltsangabe

PART ONE: THE EVENTS BUSINESS1 An introduction to events2 The market demand for events3 The events business: supply and suppliers4 Events in contextPART TWO: MANAGING EVENTS5 Making a start and planning the event6 Financial management and the budget7 Event logistics and supplies8 Marketing and public relations for events9 Risk management and legalities10 Event project management and set-up issues11 The organisation manager and the team: during the event12 Close-down, evaluation and legacies