This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
This is the first book to systematically address the issues, practice wisdom and problems in conducting focus groups. Written by an interdisciplinary group of scholars, this well-integrated collection of articles represents the state of the art in focus group applications. It covers the basic principles of when and how to use focus groups, the applicability of focus group interviews to survey research and other methods, general issues in the use of focus groups, the specific problems of focus groups with different populations or settings and an agenda for future development of the method.
DAVID MORGAN is an adventurer who has sailed from Australia to America via Vietnam and China and run marathons in various destinations, from New York to Tokyo. He has also hiked the Kokoda Trail and Great Ocean Walk in the pursuit of adventure. By living life and fulfilling his optimal potential, David's story proves that no challenge cannot be overcome if the motivation is great enough. David is the founder of Morgan Development Group and Morgan & Co, and continues to occupy diverse roles within the construction and real estate sectors. He is also always on the lookout for a new adventure, whatever that may be. First and foremost, however, David is a father to four precious children. He lives with his partner and children in Williamstown, Victoria.
Inhaltsangabe
Introduction PART ONE: BASIC PRINCIPLES When to Use Focus Groups and Why - David L Morgan and Richard A Krueger The Group Interview in Social Research - James H Frey and Andrea Fontana The Design and Analysis of Focus Group Studies - John Knodel A Practical Approach Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther Quality Control in Focus Group Research - Richard A Krueger PART TWO: COMBINING WITH OTHER METHODS Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al Experience From a Developing Country Improving Survey Questionnaires Through Focus Groups - Kerth O¿Brien Focus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai A Case Example Selecting Individual or Group Interviews - Benjamin F Crabtree et al PART THREE: CONDUCTING SELF-CONTAINED RESEARCH Using Dialogical Methods in Group Interviews - Raymond V Padilla Focus Group Research on Sensitive Topics - Richard A Zeller Setting the Agenda Without Setting the Agenda Focus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett A Research Experience Focus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor A Case Study From Rural North Carolina PART FOUR: CONCLUSIONS Future Directions for Focus Groups - David L Morgan
Introduction PART ONE: BASIC PRINCIPLES When to Use Focus Groups and Why - David L Morgan and Richard A Krueger The Group Interview in Social Research - James H Frey and Andrea Fontana The Design and Analysis of Focus Group Studies - John Knodel A Practical Approach Understanding Communication Processes in Focus Groups - Terrance L Albrecht, Gerianne M Johnson and Joseph B Walther Quality Control in Focus Group Research - Richard A Krueger PART TWO: COMBINING WITH OTHER METHODS Using Focus Groups to Adapt Survey Instruments to New Populations - Theodore D Fuller et al Experience From a Developing Country Improving Survey Questionnaires Through Focus Groups - Kerth O¿Brien Focus Groups and Surveys as Complementary Research Methods - Brent Wolff, John Knodel and Werasit Sittitrai A Case Example Selecting Individual or Group Interviews - Benjamin F Crabtree et al PART THREE: CONDUCTING SELF-CONTAINED RESEARCH Using Dialogical Methods in Group Interviews - Raymond V Padilla Focus Group Research on Sensitive Topics - Richard A Zeller Setting the Agenda Without Setting the Agenda Focus Group Interviewing With Low-Income, Minority Populations - Robin L Jarrett A Research Experience Focus Groups and Community Mobilization - Thomas Plaut, Suzanne Landis, and June Trevor A Case Study From Rural North Carolina PART FOUR: CONCLUSIONS Future Directions for Focus Groups - David L Morgan
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