John Harte

Successful Management in the Digital Age

• Gebundenes Buch

Produktbeschreibung

Successful Management in the Digital Age examines key factors for success in today's business environment-finding markets, being vigilant for new trends and changes, exploiting opportunities, and overcoming obstacles

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 316
• Erscheinungstermin: 30. April 2016
• Englisch
• Abmessung: 231mm x 155mm x 23mm
• Gewicht: 567g
• ISBN-13: 9781412862776
• ISBN-10: 1412862779
• Artikelnr.: 44317802

Autorenporträt

John Harte

Inhaltsangabe

Contents1 Introduction2 Taking Stock: A Reality Check3 Untapped Potential4
Strategic Management5 Integrated Marketing and Its Enemies6 Managing,
Leadership and Entrepreneurship7 Advertising and Communications8 How Words
Sell Billions of Goods and Services9 Pictures That Sell Goods and
Services10 The Value of Branding and Marketing11 Removing Uncertainty and
Ambiguity12 Creative Thinking and Reasoning13 Motivation and Its
Antithesis14 Influencing Sales and Perpetrating Frauds15 Selling Is a
Psychological Process16 Knowing and Understanding17 Facts and Figures18 The
Law of Unintended ConsequencesAcknowledgmentsAbout the AuthorNotesIndex